丁慧敏,吴丹

• 1:阜阳师范大学文学院

摘要(Abstract)：

为探究素人网红粉丝持续关注意愿的影响因素，运用参与式观察法和问卷调查法开展实证研究，构建并验证了粉丝持续关注意愿的影响因素模型。研究发现：感知人际吸引力、感知可信度及感知相似性均显著正向影响粉丝与素人网红的准社会互动，其中感知相似性的影响最为突出；准社会互动在感知人际吸引力、感知可信度、感知相似性与粉丝持续关注意愿之间发挥部分中介作用，而情感依恋的调节作用不显著。从而揭示了素人网红粉丝持续关注的内在因素：以相似认同为核心，以准社会互动为纽带，对情感依恋程度相对较低。该研究拓展了准社会关系理论的应用范畴，可为素人网红提升粉丝黏性、实现长效运营提供理论依据与实践参考。

关键词(KeyWords)： 素人网红;准社会关系;持续关注意愿;感知相似性;情感依恋

Abstract:

Keywords:

基金项目(Foundation): 安徽省高等学校省级质量工程项目（2025aijy222）

作者(Author): 丁慧敏,吴丹

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